From the outside, my chosen profession looks like fun. I agree. It is lots of fun. But the serious, business side of a creative endeavor exists as well. I think most working artists would agree that the balance between creative work and creativity is a constant juggling act.
I love making ‘something’ out of clay. It’s my favorite part of the process. When creativity flows, it is empowering and exhilarating. Marketing, public relations, and sales are also crucial skills necessary to attain success. This business prowess requires equal attention, dedication and time.
Customers often give me ideas for ClayByLaura sales opportunities. I always appreciate the suggestions and like to seek out new ways of marketing what I create in the studio. I'll be heading back to Huntsville, Alabama this spring to participate in an annual 3-day arts festival called Panoply. It looks like I've got my work cut out for me! Click on the photo above if you have any ideas for me -- perhaps a new shape or place to sell ClayByLaura. I appreciate your input!